THE WORK // DYLAN LEESON
SHIPPED, NOT PROMISED.
Dylan re-entered tech after a decade away, and skipped the from-scratch coding path entirely. He directs AI to build real, shipped products, and judges every one of them the same way: does it work, does it help people, does it ship.
His rule is done beats perfect: get a working thing in front of real users, then fix it. Based in St. Joseph, Missouri, he co-founded Potions & Familiars and splits his time between mobile apps, small-business tools, and local media.
FEATURED BUILD
DOWNTOWN VIBES
A hyperlocal discovery app for downtown St. Joseph, locally owned businesses only, no chains. Live on both app stores with an events board, flash sales, and food-truck tracking built in.
At Cup of Joe, Dylan walked the room through how Downtown Vibes works and where the broader business is headed next.
ALSO SHIPPING
POSTMASTER PETE
A math adventure for kindergarten through grade 8, riding the Cyber Pony Express while solving real math along the trail. Fully offline, no ads, no data collection. Parents, this app may make you feel nostalgic if you're an 80s or 90s kid with subtle hints of retro educational games.
ALSO LIVE
PERSONAKIND
Personakind builds your AI persona as a short handbook in your own words: a page of its own, a room where anyone can talk to it, and a guestbook. Every line is yours to read and change.
CONTENT
NIGHT OWL GUILD
Grimdark lore shorts on YouTube, single-faction narratives built with a fully local, zero-cost production pipeline.
SERVICES
WHAT DYLAN BUILDS
- AI TOOL DEVELOPMENT & AUTOMATION
- CUSTOM WEB PORTALS & APPLICATIONS
- PROJECT MANAGEMENT & DIGITAL STRATEGY
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CONTENT AND MARKETING WORKFLOWS
- Repurpose content
- Run newsletters
- Monitor brand sentiment
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SALES AND LEAD GENERATION
- Enrich prospect data
- Personalize outreach
- Update databases
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SOFTWARE AND APP DEVELOPMENT
- Generate and review code
- Maintain documentation
- Build custom micro-tools
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CUSTOMER & CLIENT PORTALS
- Track shipments
- Handle support: submit and track IT or customer service support tickets
- View accounts
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BUSINESS WORKFLOW & OPERATIONS
- Automate approvals
- Sync data: connect your portal directly to external databases like CRMs, ERPs, and payment gateways
- Run reports: generate real-time analytics, visual dashboard widgets, and performance metrics
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STRATEGIC PLANNING & PORTFOLIO MANAGEMENT
- Build roadmaps: turn company goals into step-by-step AI deployment plans with clear milestones
- Filter hype: assess and select practical use cases like contract summarization or workflow automation while cutting unproven tool ideas
- Manage portfolios
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DIGITAL TRANSFORMATION & PROCESS DESIGN
- Redesign workflows
- Integrate stacks
- Track value